Villajoyosa, a vibrant coastal town on Spain's Costa Blanca, is famous for its brightly colored houses and rich history. The Villajoyosa Old Town, also known as casco antiguo, is a treasure trove of historical sites, cultural experiences, and stunning views. If you're planning a visit, this guide will walk you through the must-see spots and activities that make Villajoyosa's old town truly special. So, let's dive in and explore what makes this place so unique!

Explore the Colorful Houses

When you think of Villajoyosa, the first thing that comes to mind is probably those iconic, brightly colored houses lining the coastline. These houses aren't just for show; they have a practical and fascinating history. Back in the day, sailors used these vibrant facades as landmarks to guide them back to port. Each color was distinct, making it easier for them to spot their homes from the sea.

Today, these houses are a major tourist attraction, and strolling along the seafront, taking in the rainbow of colors, is an absolute must. It’s not just a visual treat; it's a walk through history. Imagine the sailors of yesteryear, relying on these very colors to find their way home after long voyages! The best time to snap photos is during the golden hour, either early in the morning or late in the afternoon, when the light is soft and the colors pop even more. Trust me, your Instagram feed will thank you!

But don't just admire them from afar! Take the time to wander through the narrow streets behind the colorful facades. You'll discover hidden squares, charming cafes, and local shops. It's in these quieter corners that you really get a sense of the town's authentic character. The locals are incredibly friendly, and you might even strike up a conversation and hear some fascinating stories about the town's history and traditions. So, put on your walking shoes and get ready to explore every nook and cranny of this picturesque neighborhood. You won't regret it!

Visit the Valor Chocolate Factory

For all you chocolate lovers out there, a visit to the Valor Chocolate Factory is an absolute must when you're in Villajoyosa. Valor is one of Spain's most famous chocolate brands, and this is where the magic happens. The factory offers guided tours that take you through the entire chocolate-making process, from the cocoa bean to the finished product. And yes, there are samples involved!

The tour is super informative and interesting, even if you're not a huge chocolate fanatic. You'll learn about the history of chocolate, how it's made, and what makes Valor chocolate so special. Plus, you get to see all the machines and processes in action. It’s like stepping into a real-life Willy Wonka factory, but with a Spanish twist.

Of course, the best part of the tour is the tasting session at the end. You'll get to sample a variety of Valor chocolates, from classic dark chocolate to more exotic flavors. And if you find something you really love, you can buy it at the factory store. Trust me, you'll want to stock up! It's the perfect souvenir to take home and share with friends and family (or keep all to yourself, we won't judge!).

Explore the Church-Fortress of Our Lady of the Assumption

The Church-Fortress of Our Lady of the Assumption (Iglesia-Fortaleza de la Asunción) is not your typical church. This 16th-century building was designed to serve as both a place of worship and a defensive structure against pirate attacks. Its imposing walls and strategic location offer a glimpse into Villajoyosa's turbulent past.

As you approach the church, you'll immediately notice its fortress-like appearance. The thick stone walls, battlements, and watchtowers are a testament to its defensive purpose. Inside, the church is surprisingly beautiful, with intricate details and stunning artwork. Take your time to admire the architecture and soak in the peaceful atmosphere.

Climbing to the top of the church tower is a must for the panoramic views of Villajoyosa and the surrounding coastline. From up there, you can see the colorful houses, the harbor, and the vast expanse of the Mediterranean Sea. It's the perfect spot to take photos and appreciate the beauty of this historic town. The church is a significant piece of Villajoyosa's history and offers a unique blend of religious and military architecture. It's a must-see for anyone interested in history, architecture, or just stunning views.

Wander Through the Old Town Streets

One of the best ways to experience the charm of Villajoyosa's old town is simply to wander through its narrow, winding streets. Get lost in the maze of alleys, discover hidden squares, and soak in the authentic atmosphere. This is where you'll find the heart and soul of Villajoyosa, far away from the tourist crowds.

As you explore, keep an eye out for the traditional architecture, the colorful flower pots adorning the balconies, and the small details that make this town so unique. You'll stumble upon charming cafes, local shops, and perhaps even a hidden gem or two. Don't be afraid to venture off the beaten path and see where the streets take you. You never know what treasures you might discover!

The old town is also a great place to people-watch. Sit at a cafe, sip a coffee, and observe the locals going about their daily lives. You'll get a sense of the community and the slower pace of life that is so characteristic of Spanish towns. It's a chance to disconnect from the hustle and bustle of modern life and simply enjoy the moment. So, put away your map, turn off your phone, and let yourself get lost in the beauty of Villajoyosa's old town. You might be surprised at what you find!

Relax on Villajoyosa Beach

After all that exploring, you'll probably want to take some time to relax on Villajoyosa Beach (Playa de Villajoyosa). This long, sandy beach is the perfect place to soak up the sun, take a swim in the Mediterranean Sea, or simply unwind with a good book. The beach is clean, well-maintained, and offers plenty of amenities, including sunbeds, umbrellas, and beach bars.

The beach is particularly beautiful in the morning when the sun is rising over the sea. It's a great time to take a walk along the shore, watch the fishermen bringing in their catch, and enjoy the peace and quiet before the crowds arrive. If you're feeling adventurous, you can try some water sports, such as paddleboarding or kayaking.

In the afternoon, the beach comes alive with activity. Families build sandcastles, kids splash in the waves, and couples stroll hand in hand along the promenade. The beach bars are buzzing with people enjoying drinks and snacks, and the atmosphere is lively and festive. Whether you're looking for relaxation or excitement, Villajoyosa Beach has something to offer everyone. So, grab your sunscreen, towel, and swimsuit, and get ready to enjoy a day in the sun!

Visit the Vilamuseu (Villajoyosa Museum)

To truly understand the history and culture of Villajoyosa, a visit to the Vilamuseu (Villajoyosa Museum) is essential. This museum showcases the town's rich past, from its Roman origins to its maritime heritage. The exhibits are well-curated and informative, offering a fascinating glimpse into the lives of the people who have shaped Villajoyosa over the centuries.

The museum's collection includes archaeological artifacts, historical documents, and works of art. You'll learn about the town's role in the Roman Empire, its importance as a trading port, and its struggles against pirate attacks. The museum also explores the town's chocolate-making tradition and its vibrant cultural festivals.

One of the highlights of the museum is the exhibit on the Bou Ferrer shipwreck, a Roman merchant ship that sank off the coast of Villajoyosa in the 1st century AD. The ship was carrying a cargo of amphorae, which have been recovered and are now on display in the museum. It's a fascinating glimpse into the maritime trade of the Roman era.

The Vilamuseu is not just for history buffs. It's a great place to learn about the local culture and traditions and to gain a deeper appreciation for the town of Villajoyosa. So, if you're looking for a cultural experience, be sure to add the Vilamuseu to your itinerary.

Enjoy Local Cuisine

No visit to Villajoyosa is complete without sampling the local cuisine. The town is known for its fresh seafood, rice dishes, and traditional Valencian cuisine. There are plenty of restaurants in the old town where you can try these delicious dishes, from casual tapas bars to upscale dining establishments.

One of the must-try dishes is arroz a banda, a rice dish cooked in fish broth and served with aioli. It's a local specialty and a true taste of Villajoyosa. Other popular dishes include paella, fideuà (a noodle dish similar to paella), and fresh grilled fish. For dessert, be sure to try the local turrón, a sweet almond confection that is a Valencian specialty.

The old town is also a great place to try tapas, small snacks that are typically served with drinks. Tapas are a great way to sample a variety of local dishes and to experience the social atmosphere of Spanish bars. Some popular tapas include patatas bravas (potatoes with spicy sauce), gambas al ajillo (garlic shrimp), and calamares a la romana (fried squid).

Whether you're a foodie or just looking for a good meal, Villajoyosa has something to offer everyone. So, be sure to explore the local restaurants and try some of the delicious dishes that make this town so special.

Attend Local Festivals

Villajoyosa is a town that loves to celebrate, and attending a local festival is a great way to experience the town's culture and traditions. Throughout the year, there are numerous festivals and events, ranging from religious celebrations to cultural performances. One of the most famous is the Moors and Christians Festival (Moros y Cristianos), which takes place in July.

The Moors and Christians Festival commemorates the town's history and the battles between the Moors and Christians during the Reconquista. The festival features elaborate parades, colorful costumes, and mock battles on the beach. It's a spectacular event that attracts visitors from all over the world.

Other popular festivals include the Festes de Sant Pere (Feast of Saint Peter), which celebrates the town's patron saint, and the Christmas Market, which takes place in December. These festivals offer a chance to experience the local culture, sample traditional food and drinks, and enjoy the festive atmosphere.

Attending a local festival is a great way to immerse yourself in the culture of Villajoyosa and to create lasting memories. So, if you're planning a visit, be sure to check the local calendar and see if there are any festivals taking place during your stay.

Final Thoughts

Villajoyosa's old town is a captivating blend of history, culture, and natural beauty. From the colorful houses to the historic church-fortress and the delicious local cuisine, there's something for everyone to enjoy. Whether you're a history buff, a foodie, or simply looking for a relaxing getaway, Villajoyosa's old town is a destination that will capture your heart and leave you wanting more. So, pack your bags, book your trip, and get ready to explore the wonders of Villajoyosa! You won't be disappointed!